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Chicago 2016

Marketing in the age of Snapchat: How the young social networks are changing the rules of engagement

Although Snapchat and Instagram marketing are still pretty niche, these fast-growing social networks are challenging how brands are expected to engage online. And these trends are spilling over into other social networks and what users expect to experience there. 

In this session we’ll explore these trends, the main reasons why Facebook is losing ground and how marketers need to adapt to keep up with the changes. 

Mana Ionescu
LightSpan Digital

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