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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Building and implementing a Paid Social Media Plan

Creating a social media advertising plan from scratch can be daunting. What platforms should you use? How much money will you need? What content will resonate with your key audiences? How will you measure success to be able to adjust your strategy as you go? These are just a few of the questions we’ll cover as Vanessa shares how Babson re-vamped their approach to paid social media for graduate admissions, creating a strategic and scalable plan that moves prospective students from awareness, to leads, to enrolled students.

Key takeaways will include:

  • Overview of social media platforms and options available
  • Process of creating a paid social media plan from scratch
  • Measuring and adjusting your plan
  • Reporting performance of campaigns to leadership

Vanessa Theoharis
Babson College

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