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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Social media listening for market intelligence

Social listening empowers campuses to develop data-informed strategies. Imagine a focus group right in your office that’s never afraid to speak; three years of data at the push of a button; qualitative and quantitative methods combined for rich insights. This is what you get when you use social listening for market intelligence. It’s different from other research because it uses unprompted data, collected unobtrusively from naturally-occurring online conversations.

Other industries are using social listening for many types of market insights, including product innovation, predicting revenue, identifying seasonality in customer buzz, identifying and researching market segments, analyzing market share, and competitive intelligence. It’s time for colleges and universities to use social listening to impact outcomes like enrollment, brand awareness, and alumni development.

Key takeaways include:

  • How social listening works
  • Multiple methods of social listening analysis
  • Why to use social listening for market intelligence
  • Understand how other campuses use social listening


Liz Gross
Campus Sonar

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