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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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Building your social media ambassador program

In this session, Philip will detail why UNC wanted to begin social media ambassadors programs, how his team built them from the ground up, what tools (both free and paid) they use to manage the programs that reach hundreds of advocates and what returns they’ve seen in just two years’ time.

With UNC's case study and learning as a reference, attendees will work through activities and discussions to address challenges in building their own social ambassador program.

Key takeaways:

  • An understanding of why you want online advocates partnering with you to share content and promote your brand
  • An appreciation for what your advocates can offer you, beyond just retweets and shares
  • Evidence, both content- and metrics-driven, that these programs provide a return on your investment of time and resources
  • Strategies for identifying content that will resonate with ambassadors and techniques for delivering that content to them
  • Strategies for receiving content from your ambassadors


Philip Jones
University of North Carolina at Chapel Hill

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