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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Results-based storytelling: How to design your mar-tech stack and increase student enrollment

In today’s world, we each carry the world’s knowledge in our pants. As mobile-savvy consumers, our uninhibited ability to access self-service information has forever changed how, when and how much we research an institution before ever filling out an application.

In this high-energy presentation, Nate Riggs will open your mind to the inbound philosophy and methodology and how it applies to getting better student enrollment results. You’ll discover how build a marketing and sales technology stack that will provide a full funnel view of how each student interacts with your institution’s marketing. You’ll learn how to develop and deploy an online content strategy that will attract, qualify and nurture student leads from awareness through the application and admissions process. You’ll also get pro tips and guidance on how to allocate your internal team and resources to efficiently execute campaigns that get results.

Nate Riggs
NR Media Group

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