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Keynote: Social Media Evolution: We’ve built our audiences. What should we tell them?

For a decade, colleges and universities have built and continue to grow big audiences, first on Facebook and Twitter, then on Instagram and lately on Snapchat. What was a grand experiment 10 years ago has become a critical component of our messaging strategy. We speak, we listen, we engage — while a national debate rages over free speech on our campuses. As social media platforms and practices mature, are we taking full advantage of them?

Dan Day
Princeton University

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