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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
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✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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The challenge of differentiation - How to create a unique brand promise that resonates with prospective students

The MS-Digital Innovation in Marketing program at Temple University is uniquely situated in the middle of the online and traditional classroom space, preparing students to be the next generation of digital marketers by providing curriculum across marketing, communications and technology disciplines.

Amy and her team face the challenge of coming up with creative and distinguished selling points for prospective students, along with finding the best way to reach their target market.

Amy will share some of their successful strategies used to not only spread awareness of their program, but showcase it as a rich and resourceful learning environment that keeps students engaged.

Key talking points include:

  • How they built an advisory council to help spread the word and support the program through mentoring, curriculum review and webinars
  • Connecting the physical and digital worlds - meeting prospects in person by attending digital summits across the country
  • How they developed engaging support programs including alumni outreach, virtual group projects, and digital tools to help students with their resumes
  • Using Twitter, Linkedin and Gradschool Match to advertise
  • Keeping their program convenient, flexible and fun!

 

Amy Lavin
Temple University

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