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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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The metrics that matter - How to glean insights from your social media data that can inform and improve your social media strategy

The world of social media metrics is murky – lots of tools, lots of measures, lots of platforms. Every tool and every platform does something a bit differently. At Ohio State, we’ve narrowed our focus to a few key metrics per platform and linked our content to web analytics to inform progress towards overall goals and help optimize our content strategy. We’ll provide key takeaways designed to help you identify strategic metrics that align to your objectives and how to communicate resulting data to your team to support your content strategy.

Mary Hoy
The Ohio State University

Shawna Burger
The Ohio State University

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