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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Why tailoring matters: The benefits of diversifying your social media content

In a world where higher ed social media managers are often faced with a pressure to do more with less, it’s tempting to do what’s “easy” on social media: blast your content across Facebook, Twitter, Instagram, and every other channel possible, maybe changing a word or hashtag here or there. With more and more social media platforms adapting and developing similar features to one another (looking at you, Facebook Stories…), it can be challenging to post and/or create unique content consistently within your social media program.

This session explores the value in taking those few moments to tailor your content to a particular channel through identifying key audiences and choosing the appropriate feature within your selected channel – a small sacrifice that will help create unique and memorable user experiences.

Session attendees takeaways:

  • A strategic framework for selecting the appropriate content channel
  • The benefits of multi-channel marketing with a social media mindset
  • In practice: a look at examples at Texas A&M
  • Tools and resources for creating unique content on the go


Krista Smith
Texas A&M University

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