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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Getting warmer — Advanced Facebook Ads targeting and strategy

In this high-energy, interactive workshop, Logan will pair advanced cold audience targeting tactics with advertising techniques designed to ‘warm up’ audiences through the marketing funnel in order to create a lead or sale.

Key takeaways:

  • Understanding of the importance of exhaustively-researched cold audiences
  • Advanced knowledge of audience creation techniques—both cold and warm'
  • Insight into how different stages of the marketing funnel affect audience, objection, and ad creative
  • 'Suggestions for how to optimize, measure, and report on campaigns

Logan Mayville
loganmayville.com

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