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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Chicago 2016

Case Study: Social media command center – Using social to create richer customer experiences that tie back to business goals

Gone are the days when marketing professionals must fight to introduce social media to the marketing toolset. Today, the C-suite recognizes the power of social to connect with our audiences and they’re looking to us to demonstrate clear impact. Find out how Johns Hopkins Medicine’s Internet Strategy Team uses a social media command center to monitor, inform, respond, amplify and publish, how they engage customers with content most relevant to their journey, and how they balance the complex business and academic objectives of the world’s leading academic medical system. 

Therese Lockemy
Johns Hopkins Medicine

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