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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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Make Customers Work For You: How To Increase User Generated Content

One of the key parts of any social media strategy is content. However, creating original content and posting on a consistent basis can be challenging - especially for small businesses or small teams where social media isn't necessarily your full-time job or you don't have a ton of dedicated resources.

In this session, we will go over the importance of user-generated content (UGC) and how to increase it. With UGC your business is not only getting free word-of-mouth marketing but you're also getting unique, quality content for your own channels.

Attendees of this session will be able to:

  • Identify existing opportunities and touch-points that will result in more user-generated content
  • Ideate around encouraging and increasing user-generated content
  • Walk away with action items on how to leverage user-generated content to humanize the brand and boost engagement

Cara Meiselman

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