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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Case Study: Best Practices for Storytelling when Working with Influencers and Partners

Influencers and partnerships continue to be key strategies for brands to grow engagement on social media. But how do you do it in a thoughtful and strategic way to tell your brand’s story?

Advocate Health Care, the largest health system in Illinois, will share how storytelling is at the core of their brainstorm sessions with partners and influencers. They will share how they teamed up with one of the most popular French Bulldogs – Manny the Frenchie – and how they continuously leverage their sports partnerships with the Chicago Cubs and Chicago Bulls to create shareable, feel-good video content for their social channels.

Attendees of this session will be able to:

  • Think differently when building partnerships with (unexpected) social media influencers
  • Find ways to maximize current partnerships through social storytelling
  • Bring back ideas on how to create shareable videos with little to no budget

Sarah Scroggins
Advocate Health Care

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