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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Spending Strategically: Making the Most of Your Paid Media Budget

Paid media is an ever-evolving and highly complex piece of the social media space. With so many options, how should marketers and social media experts break down their budget? In this presentation, GGP will provide a glimpse into its paid media budgeting strategy, and digital agency partner Centro will outline key opportunities to consider when allocating media dollars.

Actionable takeaways:

  •      Validate–or challenge—your strategy for paid media spend
  •      Identify opportunities for leveraging in-house talent when budgets are limited
  •      Understand how measurement can help you make decisions about where to spend
  •      Learn about key testing opportunities in the paid social sphere

Katie Bregenzer
GGP

Amy Rumpler
Centro

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