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Adapt or Be Left Behind: Best Practices in Instagram Advertising

What works on one network doesn't always work on another. That's even true when it comes to sister companies, Facebook and Instagram. Both are trying to do similar things i.e. stories and live video, but the way people use each platform is completely different. In this workshop, we'll review the best practices of Instagram ads -  where to put content (feed vs. stories), the best type of copy, video vs. photos - what's better? etc. By the time you leave, you will have a thorough understanding of what works and feel confident publishing ads on the #2 social network.

Attendees of this session will be able to:

  • Learn how to publish ads directly on to Instagram
  • Understand what makes Instagram content unique and engaging
  • Leverage key insights and how to track ROI
  • Walk away with Instagram Ads best practices for further master on your own

Adam Bianco
Front Row Interactive

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