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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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A Steak-Umm Case Study: Using Twitter to Create Positive Customer Experiences with Conversation

This session will focus on how to create and scale positive customer experiences with conversation and how that is substantially more effective than disrupting/interrupting consumers with banner, video or newsfeed impressions. Conversations with a brand have a much higher likelihood of long-term recall than any other media type. Conversation is the ultimate brand building strategy.

Attendees will learn tangible ways to:

  • Invest in their brand experience as a long-term relationship, not a single transaction
  • Engage proactively, create positive customer interactions, and show the human side of the brand
  • Use free tools, such as Twitter Advanced Search, to create opportunities for businesses to build emotional connections and loyalty

Christian Betlyon
Allebach Communications

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