Events: SMSS Anaheim 2019   |    SMSS Chicago 2019   |    Higher Ed 2019   |    SMSS NYC 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

SIGN UP!

Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

How Jack Link’s Protein Snacks and Carmichael Lynch Turn a Reclusive TV Spokesbeast into Brand-Boosting Social Video Content

Jack Link’s Protein Snacks and Carmichael Lynch launched “Messin’ With Sasquatch” in 2006. The 13-year partnership not only resulted in a culturally recognized spokes beast, but a household name and the category leader in meat snacks nationwide. So how does the brand shift that television rooted presence into the digital space? They took it to social.  

Creating compelling video content is a non-negotiable for brands who want a strong social media presence. But in the world of billions of views each day, how can a brand satisfy the volume of content needed to compete on social in a way that’s creative and effective?

Carmichael Lynch Social Engagement Manager Jeannie Czerner Rodway presents how social video strategy was used to amplify everything from television campaigns, influencer partnerships and media integrations to experiential events and public relations initiatives. Launching Jack Link's into new messaging territories and in front of new audiences – all with the help of everyone’s favorite reclusive spokes beast.

Jeannie Czerner Rodway
Carmichael Lynch

You must log in to view/download presentation files.

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy