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Win Every Moment: Optimizing the Digital Customer Journey to Build Audience Growth, Drive Customer Engagement and Impact Revenue

LIDS Sports Group is a leading North American omni-channel retailer of officially licensed and branded headwear, apparel, accessories, and novelties with more than 1,200 mall-based, airpoirt, street level, and factory outlet locations throughout the U.S. and Canada.  The Lids brand lives at the intersection of fan and fashion, and focuses most of its marketing efforts on targeting loyal sports fans as well as the fashionable street style/sneakerhead audience.

Matt, along with the Raidious team, will be showcasing how he was able to effectively impact his revenue, audience growth, and top-of-funnel awareness goals through strategic multitouch social campaigns designed to engage the audience at each stage of the customer journey.

Learn how Lids:

  • Grew their audience over 40% in under a year
  • Delivered more than 2:1 ROI with behavioral retargeting
  • Used a full-funnel social strategy to establish multiple touchpoints with our audience throughout the customer journey
  • Leveraged data from that strategy to optimize spend
  • Used real-time / always-on monitoring to drive organic engagement

Matt Thompson
Lids Sports Group

Sara Ling

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