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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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How Weight Watchers Uses Sequential Digital Messaging to Take Prospective Customers on a Brand Journey

WW recently launched sequential digital messaging to take our prospective customers on a brand journey. Using programmatic, we were able to serve video, banner, social and native ads in a specific order that told the strongest story. We wanted to introduce customers to the brand slowly and ensure that our program was the best fit. In this session, attendees will learn how a blend of programmatic advertising, social video creative, and user-generated content helped Weight Watchers increase conversions nine-fold.

Matt Lattanzio
Weight Watchers Canada

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