Events: SMSS Anaheim 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

SIGN UP!

Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

Chicago 2016

Case Study: Securing your base - Empowering customers and employees to be brand advocates

If you've heard of GMOs, you've probably heard of Monsanto. The global company has its share of critics. But it also has thousands of farmers and agricultural professionals and 18,000+ employees who are eager to share their stories about working with and for the company that is playing a pivotal role in helping farmers to feed a growing population. Learn how the social media, brand, media communications and internal communications teams at Monsanto work together to share relevant content for their audiences to build trust with consumers about GMOs and modern agriculture.  

Takeaways include:

  • Learn how the teams work cross-functionally to share content and ideas
  • Our process to provide useful content to our current fans and employees to share with their networks
  • Build an employee ambassador and advocacy network
  • Utilize executives to promote the brand

Nick Weber
Monsanto

You must log in to view/download presentation files.

Copyright © 2018 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy