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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Social Media in Real-Time: Creating a Strategy to Reach and Engage Fans During Events & Grand Openings

It’s challenging to make your brand stand out on social media. Leveraging social media during an event or grand opening can prove to be even more challenging. In this session, Heather will share how she’s created and executed social media strategies that engage fans in real-time during large events and grand openings.

Takeaways:

  • Understanding why social media is an important part of an event communication plan
  • How to create event-specific content
  • Best practices for live video, content creation and community management in real-time
  • How to work alongside your PR team to maximize reach

Heather Brinckerhoff
LEGOLAND Parks

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