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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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The Metrics that matter: How to Glean Insights from Your Social Media Data that Can Inform and Improve Your Social Media Strategy

Analytics are more than just amassing data, graphs, and numbers. Using social media analytics and measurement requires a strategy that informs what you measure, and how you can move closer to your goals. This course will walk participants through six action steps to launch and implement a system that advances your analytics and measurement strategy.

Key takeaways:

  • Getting back to the basics of setting foundational measurement goals  
  • Hands-on analysis using your own social media data
  • Establishing and attaching metrics to your goals
  • Create a step-by-step social media strategy for your organization

Who is this training for? Recommended for beginners to intermediates and anyone who wants to better understand measuring a social media strategy.

Tim Cigelske
Marquette University

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