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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Case study: How to Make Social Media an Integral Part of your B2B Marketing Plan

Social media is both a curse and a blessing when it comes to using it effectively in your marketing plan. It offers a compelling way to establish better brand awareness and provide useful content to your target audience. It is not, however, a great vehicle to drive leads. When it comes to B2B, there is some confusion on what social media can deliver and how much emphasis should be placed on it. This session provides real-world examples based on success using social media as an integral part of a complete marketing plan from organizations including Atmosera, Mollet Printing, Atlas Capital for ROW DTLA properties, and Runyon for Platform properties.

In this session, the audience will learn how to:

  • Set realistic goals for social media
  • Achieve the right mix of company, product, industry, and promotional content
  • Leverage automation to reduce the time spent on posts
  • Convince your team to participate to broaden the reach of your social media efforts
  • Measure the effectiveness and value of social media against your overall marketing plan

John Trembley
CheshireBeane, inc.

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