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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download our most popular #SMSsummit talks and case studies!

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Chicago 2016

Case study: Build brand awareness through a robust social recruiting strategy

Learn how Marine Corps recruiters use Facebook for Business to increase transparency around the recruitment process, bolster awareness and attract talent. The Marines use a localized social media strategy to tell the story of “The Few” who have chosen a path of military service. Marine recruiters are trained to use social media personally and professionally. They’re empowered as brand ambassadors to capture the life changing micro-moments often encountered on recruiting duty and turn them into heartfelt stories.

Learn the relationship between social media strategy and how tactics employed at the local level have enhanced the recruiting process for the Marines. Chances are, your company hosts a variety of online and offline interactions that are perfect for creating depth and meaning for those involved with your business. We’ll cover strategies we used to activate our employees as brand ambassadors so you can do the same.

Social business strategies covered in this session:

  • Enterprise to local; managing multiple owned social media brand channels.
  • Social Media Education; training employees in a large organization.
  • Building a content pipeline; cultivating an allegiant audience around business objectives.
  • Leveraging employees & customers; social proof to grow advocates and generate earned media.
  • Key considerations; sharing employee generated content and other amplification strategies.


Dan Evans
United States Marine Corps

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