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Strategic Content at Notre Dame: Longform Journalism and Social Media Success

In 2015, the University of Notre Dame created a new department within its University Communications division – Strategic Content. Inspired by the world-class storytelling produced by external media and brands, Notre Dame decided to get into the game with the goal of going beyond the news releases we were always doing and delivering an experience online. In this session, you’ll learn how Notre Dame incorporates long-form journalism and social media to tell the story of the University.

Key takeaways:

  • What drives the content experience on nd.edu/features
  • How long-form storytelling delivered a 181% increase in social media performance
  • What team structure led to marked growth in traffic to nd.edu year over year

Liz Harter
University of Notre Dame

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