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Talking About Money: How Confronting Controversy Fuels Ellevest’s Growth Strategy

We think about money all the time ... more than we think about sex, even. So how did marketing in the financial services space get so boring? And why (dear god, why) so much jargon? Enter Ellevest, a financial services company built by, for, and with women.

Many brands don’t want to put in the work to uncover what’s truly important to their customers. Lacking those insights, they often shy away from taking stances on the topics that are top of mind for their customers. And that’s a shame since customers are increasingly sensitive to the values of the brands they shop from frequently.

Using deep audience engagement and user research, Ellevest takes bold stances — both on and off social media — on the issues that are most important to its community. Learn about this unique approach and other marketing tactics that have helped Ellevest become one of the fastest-growing fintech startups, earning recognition on the 2018 CNBC Disruptor 50, LinkedIn Top Startups 2018, Entrepreneur Magazine Most Brilliant Business Ideas of 2017, and more.

Nate Joseph
Ellevest

Alexandra Ramirez
Ellevest

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