Events: Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

Talking About Money: How Confronting Controversy Fuels Ellevest’s Growth Strategy

We think about money all the time ... more than we think about sex, even. So how did marketing in the financial services space get so boring? And why (dear god, why) so much jargon? Enter Ellevest, a financial services company built by, for, and with women.

Many brands don’t want to put in the work to uncover what’s truly important to their customers. Lacking those insights, they often shy away from taking stances on the topics that are top of mind for their customers. And that’s a shame since customers are increasingly sensitive to the values of the brands they shop from frequently.

Using deep audience engagement and user research, Ellevest takes bold stances — both on and off social media — on the issues that are most important to its community. Learn about this unique approach and other marketing tactics that have helped Ellevest become one of the fastest-growing fintech startups, earning recognition on the 2018 CNBC Disruptor 50, LinkedIn Top Startups 2018, Entrepreneur Magazine Most Brilliant Business Ideas of 2017, and more.

Nate Joseph

Alexandra Ramirez

You must log in to view/download presentation files.

Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy