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Chicago 2016

Case study: Make the case for social media and content - Engaging leadership and employees

Your company leadership, employees and independent contractors each have voices in social media. Imagine harnessing the power of those trusted profiles to amplify your brand’s message, while increasing employee engagement and creating a platform for internal communication.

At Coldwell Banker, we’ve launched the first successful Beta test of a social engagement platform.

During the presentation, we’ll be exploring:

  • Key considerations for companies when curating and selecting content that will resonate with all levels of employees and independent contractors
  • Examples of successful program launch ideas for prime engagement that any company can use
  • How to incorporate gamification to improve communication and motivate employees
  • Program results and metrics Coldwell Banker has seen and how they use these results to improve social investments

Alicia Eisenbise
Coldwell Banker

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