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Fantastic Influencers and Where To Find Them: A Data-Driven Microinfluencer Case Study

Proving the value of influencers to a data-driven organization was a challenge for the DVD Netflix Head of Marketing, Vanessa Fiske. Partnering with Melinda Byerley of Timeshare CMO,  the two teams designed, built, and launched #DVDNation, an innovative influencer program with a cost-effective gamification platform. The program not only provided immediate accountability but also scaled to embrace both original fans and a new community of micro-influencers for this 20-year-old technology brand.

Session takeaways:

  • Even on a modest budget, how to build a successful influencer program that drives measurable results
  • Why the people who love your brand are the most effective influencers
  • How to Measure the impact of micro influencer programs in ways even your CFO will love
  • Ensuring your influencer program's success from the start with well-chosen goals

Melinda Byerley
TimeShare CMO

Vanessa Fiske
DVD Netflix

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