Events: SMSS Anaheim 2019   |    SMSS Chicago 2019   |    Higher Ed 2019   |    SMSS NYC 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

SIGN UP!

Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

Case Study: From Staff to Storytellers - Why Employee Advocacy Should Be Part of Your Social Strategy

In this case study, Alex will share key insights into the Maersk social media strategy, performance data, and learnings from A.P. Moller – Maersk’s digital Employee Advocacy program.

The program started as a 6-month long pilot with 700 employees and has now reached over 25% of employees on LinkedIn. Now, the program is an integral part of the company’s social media strategy and it is still continuing to grow.

Takeaways include:

  • Why Employee Advocacy in some shape or form should be included in any Digital or Social Media Strategy
  • Gain insight into how to begin an Employee Advocacy program and scaling it up, whether your organization has 80 or 80,000 employees
  • An overview of the top Employee Advocacy platforms out there, and the pros and cons of LinkedIn Elevate as a platform over the others
  • Tips to grow and maximize the potential of Employee Advocacy: You have the employees on the platform, so now what?

Alex McNab-Lundbäck
A.P. Moller Maersk

You must log in to view/download presentation files.

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy