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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Why Your Social Media Should Map Content to Moments in Your Audiences’ Lives

We hear the cliche all the time: successful marketing is about being at the right place at the right time with the right message for an audience. But how do you operationalize on theory? In this session, we share our “mapping to moments” approach to content strategy and social media marketing which helps organizations develop streams of relevant content for specific audience segment targets, as well as methods for distributing and measuring that content through social media channels.

Key takeaways include:

  • Learn a method for mapping marketing to key audience moments
  • Develop an approach for creating a micro media campaigns for your social content
  • See how to co-create with influencers to tap into new audiences

Andrew Hanelly

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