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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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How Esurance Drove 49MM Impressions Through Creative Content Creation

During the Content Creation and Storytelling Best Practices session, Kelsey highlights how Esurance was able to “make social media work” and drive tangible results talking about a topic no one really wants to talk about – insurance. Esurance developed on-brand, meta-style creative and launched a Promoted Twitter Trend driving 49 million impressions 22K engagements, and 595K video views of the new Esurance campaign launch film.

From this case study, attendees can expect to learn:

  • How to scout profitable promotion opportunities on social media
  • How to develop content that adheres to and supports your brand’s core values and mission
  • How to measure “success” on social media (establishing benchmarks, level-setting expectations, etc)

Kelsey O'Brien
Esurance

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