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Chicago 2016

Don't be afraid of the dark: How to measure dark social

You are failing to recognize 50% of the value that social is driving for your organization. The explosion of mobile messaging and private sharing have dramatically increased the impact that dark social has on your digital properties. In order to succeed in this world, social marketers must be able to measure what traditional web analytics can’t. This session will demystify dark social by clearly defining it and giving you the tools you need to effectively measure it. Attendees will leave with with the knowledge they need to enlighten their colleagues, demonstrate bigger results from the social team, and earn more organizational resources.

Key Takeaways:  

  • Learn about how the explosion of mobile and private sharing is a hidden force that is deeply affecting your business
  • Get practical, actionable advice on how to measure the value of dark social to paint a bigger picture of your social’s organization’s success
  • Hear a first-hand account of how dark social is impacting marketing strategy at a peer organization

Brewster Stanislaw
Simply Measured

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