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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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New York 2016

Facebook Ads: How To Create Campaigns That Convert

Facebook advertising has become a top consideration in the digital advertising space, as brands are naturally integrating their products and/or services to consumers who are already actively browsing on Facebook. Instead of second-guessing who might see your ad, Facebook advertising leverages users' shared information and 3rd party data to help you create campaigns to the people who should matter to your brand most. But to effectively do so, advertisers need to understand the different components Facebook advertising offers. This workshop will address:

  • Types of campaign objectives Facebook offers
  • Identifying and creating different types of audiences
  • Various ad formats you can run on Facebook’s ad network
  • How to create conversion tracking to measure success
  • Tools you can use to manage Facebook ads

Amelia Tran
Firebrand Group

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