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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Your Brand Voice on Social - How Jack Link's Protein Snacks Wins with Humor

Many brands try to break through in social using humor. However, when it's not grounded in brand strategy and consumer insights, jokes and engagement can fall flat. In this session, you’ll learn about how the Jack Link’s brand found its comedic sweet spot that has led to double-digit engagement growth and organic fan acquisition.

In this session, you’ll learn the steps to take in identifying your brand’s funny bone and how to make your audience LOL.

Takeaways include:

  • The importance of a consumer-centric approach
  • How to effectively create a consistent brand voice and tone
  • How to get scrappy, not crappy, content

Johnna Rossbach
Jack Link's Protein Snacks

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