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How User-Generated Content on Instagram Can Drive Engagement and Revenue for Retailers

Instagram has played a crucial role in the growth of S’well. In addition to S’well posting on Instagram itself, S’well customers often post pictures of their S’well bottle in their personal Instagram feeds. As a result, the brand has more than 261,000 Instagram followers. What really moved the needle for S’well however was when the brand integrated its Instagram presence with its e-commerce site. Now, S’well’s Instagram gallery takes users right to the product page of its website, making Instagram a revenue-driver, and user-generated photos of S’well bottles are highlighted on the brand’s site into addition to its social properties. S'well has seen an 8x in conversions and 4x increase in time on site from visitors interacting with user-generated content. 

In this session, Apu and Josh will discuss: 
• How to identify and leverage social influencers – especially micro-influencers (those with smaller followings) 
• How to fully leverage user-generated on platforms like Instagram to a brand’s website to email 
• How image-based marketing is helping consumers discover new products

Jinal Shah
S'well

Apu Gupta
Curalate

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