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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Navigating a Crisis - How to Build Your Social Crisis Comms Plan

Who is this social training for? Crises occur on every college campus. Being prepared and having a plan in place can help avoid a PR nightmare, and in some cases, can help you catch an issue before it becomes a full-blown crisis. Social media managers and those involved with their brand’s crisis communications strategy will walk away with the tactical elements needed to develop or enhance their organization’s social media crisis communications strategy.

Topics covered include:

1. Crisis strategy

- Developing an organizational command structure/who to have on your social “team"
- What protocols to have in place
- Collaborating with other teams: web, media, administration, creative, etc.

2. Real-world campus crisis examples: national, smaller-scale and the unthinkable

- How to navigate your way through these 

3. How to develop a listening strategy

- Developing a listening strategy
- The value of listening tools
- How to determine the best listening tool (paid and free)

4. Interactive session

Kelly Bennett
Miami University

Nicole Carlone Losi
Kent State University

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