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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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Content Strategy Best Practices: Your Framework For Ideation, Creation & Promotion

If you work in higher ed social, you're likely always “on” and always on the go. From creating killer content, engaging with your audience, attending events, answering DMs and announcing big news quickly to staying on top of the latest trends and dealing with trolls, all while trying to accomplish your institutional goals. I’ve been in your shoes and social in higher ed is tough, but it doesn’t have to be! In this hands-on workshop, you will take the strategies and tactics learned and immediately turn them into action. You will leave with a great start on a plan you can adapt for any campus, department or organization. 

Who is this training for? This training is for anyone who has direct responsibility for managing social media networks while creating content and measuring success. From intern to exec, this training will create focus in your social strategy and help you work smarter, not harder.

In this training you will learn:

  • How to be laser-focused on your audience(s) and build an Audience Map
  • Build a Content Inventory that allows you to work smarter not harder
  • Develop a Social Snapshot to actively measure your success and prove your ROI

Tyler A. Thomas
University of Nebraska-Lincoln

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