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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Getting Personal: Social Media, Audience Engagement, and Why EVERY Person Matters

My presentation will take a deep dive into engagement on social media - specifically on Twitter and Instagram - and illustrate how I’ve increased alumni engagement by 1,800% since 2013 (2,800 to 53,803). Specifically, I will discuss our Identify-Engage-Leverage approach and how we’ve used data to interact with alumni based on their personal and/or professional interests. Furthermore, I will provide examples of how I collect and report on alumni engagement.

 Following my presentations, attendees will be able to…

  • Set up and run a similar program to ours while applying some of the same concepts
  • Use video, apps, and other tools to diversify their content streams and engage with their target audiences more effectively
  • Drive more audience members to their website using social media
  • Increase engagement during events
  • Develop tools to report on their audience engagement via social media

Robert Bochnak
Harvard Business School Office of Alumni Relations

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