Events: Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

Getting Personal: Social Media, Audience Engagement, and Why EVERY Person Matters

My presentation will take a deep dive into engagement on social media - specifically on Twitter and Instagram - and illustrate how I’ve increased alumni engagement by 1,800% since 2013 (2,800 to 53,803). Specifically, I will discuss our Identify-Engage-Leverage approach and how we’ve used data to interact with alumni based on their personal and/or professional interests. Furthermore, I will provide examples of how I collect and report on alumni engagement.

 Following my presentations, attendees will be able to…

  • Set up and run a similar program to ours while applying some of the same concepts
  • Use video, apps, and other tools to diversify their content streams and engage with their target audiences more effectively
  • Drive more audience members to their website using social media
  • Increase engagement during events
  • Develop tools to report on their audience engagement via social media

Robert Bochnak
Harvard Business School Office of Alumni Relations

You must log in to view/download presentation files.

Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy