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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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The Storification of Social: How Your Institution Can Adapt It's Content Strategy to Effectively Leverage Stories, Live Video & Ephemeral Content

This panel will share insights and case studies on topics including:

  • Stories vs. Feed: What's the difference? How to use 15-second snippets to reach institutional goals
  • Instagram and Facebook Live: Everyone wants to do it, but when is the right time and how do you measure success? Is promotion beforehand or post-event key? How do we get butts in seats AND promote live coverage without clashing?
  • How to seek out student/alumni stories on social media for future social media and digital marketing content
  • How do you translate long-form written content into ephemeral content on Instagram or Snapchat?
  • What topics translate to different audiences? What makes content worthy of a Story?
  • Making the first few seconds count - what gets people to click back to view the content a second time?
  • What tone of voice should you shoot for with Stories?
  • How to use analytics to justify your case to leverage stories for your organizations’ content

Jamila Walker
Old Dominion University

Rachel Colleen Smith
Columbia Business School

Geoff Coyle
West Virginia University

Liz Harter
University of Notre Dame

Amy Ortega
University of Phoenix

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