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How Brands & Agencies Can Align for Micro-Influencer Marketing that Brings the Buzz

What happens when a brand brings on an influencer agency? Does it have to be an all or nothing scenario? Or can the two compliment each other with the same goal in mind?

In this session, Danielle Wiley, CEO of Sway Group and Colleen Cleary, PR Director at OXO will use their working relationship as a case study on how brands and agencies can and should co-exist in the space. Each presenter brings years of experience in influencer marketing to the audience - one always on the brand-side, and one always on the agency. This session is perfect for attendees that want to optimize the way they plan, activate and measure influencer programs.

Highlights include:

  • Creating a Cohesive Influencer Strategy
  • Recruiting and Briefing Influencers
    • How to find the right target influencer and audience for brands
    • Ways for brands to stay involved
  • Instituting Quality Assurance and FTC Compliance
  • Negotiating and Paying Influencers
  • Measuring the Impact of Influencer Programs
  • Post-Campaign: Getting the Most from Your Influencer Content

Danielle Wiley
Sway Group

Colleen Cleary
OXO

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