Events: Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

SIGN UP!

Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

How to Navigate An Organic vs Paid Digital Strategy

Social media channels are rapidly becoming media companies that are focusing on a “pay to play” principle. This means developing a paid social media strategy is extremely important. What does that mean for organic content?

In this session, Gaetan will explore:

  • When you should be using an organic strategy to boost your paid efforts
  • The importance of organically inserting your company and thought-leadership in the right conversations your target audience is paying attention
  • Thoughts on the question everyone is asking: “Is organic social media execution dead?”

Gaetan Akinrolabu
Bristol-Myers Squibb

You must log in to view/download presentation files.

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy