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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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New York 2016

Case study - Using social listening to create cross-channel content

Social media is one giant focus group. If you listen well, your audience will lead you to the best content for your brand’s niche. Explore how Teach For America utilizes social listening to select content that ignites conversations about how education affects everyone and everything. Through these conversations, we are able to nurture and create a sense a community that keeps circling back to our content for more.

In this session, we’ll pull back to the curtain to show you how we differentiate content for Facebook, Twitter and other channels, building a loyal following on each.  Then learn how we provide value for our audiences so that they return to our channels again and again.  After all, your audience always knows what your audience wants – the trick is to listen well so you can give it to them.

Stacey Jaffe
Teach For America - New York City

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