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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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New York 2016

Niche Marketing with Results: Measuring the Success of your Podcast

Podcasting has grown in popularity in leaps and bounds in 2016. 21% of Americans 12 and up listen to a podcast each month with regular listeners listening to an average 5 podcasts per week. Measuring success of your podcast, however, is another story. 

How can you measure the value you're providing? Is your podcast delivering the results you need? 

This session will look at how ROI of podcasting beyond simply measuring downloads. It will explore success across a variety of facets including influence marketing, social impressions and enhancing brand value. It will also discuss setting proper goals for your podcast whether it's business or personal to ensure that you set realistic expectations. Lastly, it will provide you with the basic knowledge to get started successfully with a podcast of your own. 

Chris Barrows
Why I Social Podcast

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