Events: SMSS Anaheim 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

SIGN UP!

Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

New York 2016

Social Media Power Techniques that Build Your Brand and Business

It was 2007 and my business was in trouble. For the previous 20 years, Unique Photo had been one of the largest distributors of photographic supplies, including film, cameras, photo paper, chemistry, and accessories. At one time, we even represented 5 percent of all rolls of film sold in the U.S. Our customers were primarily small retail outlets, such as camera stores, photo labs, tourist shops, pharmacies, and professional photographers. They relied on us for low prices, quick delivery, and stellar customer service. As we entered the early and mid-2000’s, we were plagued with many seemingly insurmountable attacks on our business.

My solution was to open the Unique Photo camera superstore. Yes, I opened a store when most other stores had gone under. I wanted to reinvent the camera-store concept and build something unique, no pun intended. The problem was, how was I going to execute this new concept with limited time and budget? We were so far behind the competition; we couldn't outspend Best Buy in advertising dollars or surpass Amazon in technological prowess and presence. Unique was a B2B business, new to the retail business, which meant that consumers had never heard of our brand.

I decided to give social media a try. It was inexpensive, had a low entry barrier, and I could do it myself. I learned the techniques of using Facebook, Twitter, Instagram, LinkedIn, and email. I even invented a few tricks of my own, including a two-brand strategy for enhancing the power of the company’s and my personal brands.

Within five years we became a highly recognized brand (more than 50 percent of residents and 80 percent of photographers) in New Jersey for camera equipment and photography supplies, and we became one of the largest, single-location camera stores in the country. In 2013, we were picked as the best camera store in the country by DIR Magazine.

Using social media to build my brand and business worked, and even better than I had even imagined. I will share in this session the social media techniques I used to make us successful.

Matt Sweetwood
msweetwood.com

You must log in to view/download presentation files.

Copyright © 2018 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy