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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
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✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team


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Building Your Social Media Policy Framework

A social media policy is a crucial tool for any organization regardless if they use social media. More than 74% of the population uses social media, which means your employees are most likely using the platforms as well. 

A social media policy will provide a guide so you and your employees are prepared for potential best and worst-case scenarios that could happen online. It also will serve as a resource detailing company/brand expectations as it relates to personal and professional social media usage. If your brand is one of the 63% of companies that do not have a social media policy in place, you’re leaving yourself vulnerable to brand threats.

Ready to create your policy framework and make 2020 the year to protect your organization? 

In this fast-paced, action-filled workshop we will cover:

  • What is a Social Media Policy?
  • The 5 things you must consider before creating your policy
  • The step by step process to creating your Social Media Policy
  • Real Organization's Social Media Policies - the Good, Bad and Ugly

This session is for anyone wanting to ensure their organization is protected online through creating a Social Media Policy Framework.

Jessika Phillips
NOW Marketing Group

Carol Leveroni, CAE
California Peace Officers’ Association

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