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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Social Media & Natural Disasters: Media Relationships and Communication Strategy Forged in Hawaii’s Volcanic Eruption

This case study will discuss tips we used to strengthen relationships with the news media while pushing out constant messaging through radio, TV and social media, to communicate accurate information to the public during the prolonged Kilauea Volcano lava eruption event on the Island of Hawaii.  The Hawaii State Emergency Management Agency, and the Hawaii County Civil Defense Agency and the Hawaii Department of Defense used this strategy to provide updates, critical aid information, and safety alerts. 

During this discussion you will hear:

  • Examples of the growing pains during the chaotic initial stages of the lava eruption event.
  • What worked and didn't work when trying to collaborate with media to get messaging out.
  • The challenges of keeping up with constant media information requests (and the social media explosion).
  • Fighting misinformation (in media coverage and social media) and getting the right message out, with or without the media's help.

Toni Schwartz
Hawaii Department of Public Safety - Honolulu, HI

Jeffrey D. Hickman
State of Hawaii, Dept. of Defense

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