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New York 2016

How to Tell the Best Stories Through Always-On Content

Always On content is the bread and butter of a brand's social channels. It is the consistent voice that keeps your brand pages alive and your brand top of mind for fans. It is not the flashy paid campaign that links out to a microsite or an immersive VR experience. But this doesn't mean that you can't get creative and tell holistic stories through always-on content. On the contrary, some of the best storytelling can be achieved only through always-on content and community management.
 
Many brands make the mistake of treating daily social posts as individual one-off content, which does not fully utilize the full potential of always on content and brings minimum value to fans. Instead, using social listening, analytics and a turnkey planning process to elevate the range of always-on content can bring real value to fans, and strengthen a brand's overall content considerably.
 
In this session, get exclusive insight into Fortune 500 brands to learn how to extend the potential of your brand's always on content. 
 
Attendes will takeaway:
- Insight to the content strategies of top followed social pages 
- Practical advice on how to apply their success to your brands 
- How to develop an always-on content strategy that stands out in the feed 

Tina Yip
Big Spaceship

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