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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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Staying FTC Compliant: Tips for Brands and Influencers

In the United States, the Federal Trade Commission enforces advertising disclosures and they've made it clear for years now that influencer marketing falls within their purview. Both brands and influencers have come under their scrutiny. After this session, brand, influencers and their agencies will have clear steps to take to stay compliant with the FTC guidelines. You'll know the importance of phrases such as "meaningful connection" and "clear and conspicuous" and why leaning into them will not hurt the performance of your content.

Jim Tobin
Carusele & Ignite Social Media

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