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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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We Are Proof: Leveraging Local Influencers to Produce Viral Success

 How many people would you expect to watch a two-minute video about an academic medical center? UK HealthCare, the health system of the University of Kentucky, wanted its brand story to ignite its social media audience like never before. It needed influential people in the area and its own employees to amplify the power of the story and connect the brand to the audiences it serves. UK HealthCare’s Geoffrey Blair and Cornett’s Jason Falls will explain how harnessing micro-influencers and a hunch about the Facebook algorithm drove more than a million views from a community of about 300,000.

 Attendees will:

  • Learn what strategic decisions go into high-level creative to engage multiple audiences
  • Discover how to mix macro and micro-influencers into a cohesive execution to support creative campaigns
  • See how simple asks of multiple influencers can drive additional content to sustain a campaign beyond launch

Jason Falls
Cornett

Geoffrey Blair
UK HealthCare

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