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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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New York 2016

Don't Be Afraid of the Dark: How to Measure Dark Social

You are failing to recognize 50% of the value that social is driving for your organization. The explosion of mobile messaging and private sharing have dramatically increased the impact that dark social has on your digital properties. In order to succeed in this world, social marketers must be able to measure what traditional web analytics can’t. This session will demystify dark social by clearly defining it and giving you the tools you need to effectively measure it. Attendees will leave with with the knowledge they need to enlighten their colleagues, demonstrate bigger results from the social team, and earn more organizational resources.

Kevin Shively
Simply Measured

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